POSTCODES OF ORIGIN
After 32 years of sponsoring the Maroons in State of Origin, no one noticed XXXX’s sponsorship anymore. So, we swapped the XXXX logo for the four numbers that defined the players' exact origin: their postcodes. Funnily enough, by taking the brand off the jersey, it was talked about more than ever before.
[XXXX BEER]
[SPONSORSHIP CAMPAIGN]


AWARDS//
2023 Clio: Gold
2023 Clio: Silver x 2
2023 London International Awards: Silver
2024 Effies: Silver
2023 New York Festivals: 2 x Bronze
2023 AWARD Awards: 4 x Bronze
2023 One Show: 2 x Merit
2023 Spikes - Activation: 2 x Finalist
2023 ANDYs - Sponsorships: Finalist
↑Back to Top