XXXX - Postcodes of Origin
Players don’t give a xxxx about sponsorships. Even the Queensland Maroons, after 32 years of wearing XXXX. So, we swapped out the XXXX logo for four numbers, the players' postcodes.
By removing the brand, we had them talking about it more than ever.
2023 Clio: Gold
2023 Clio: Silver x 2
2023 London International Awards: Silver
2024 Effies: Silver
2023 New York Festivals: 2 x Bronze
2023 AWARD Awards: 4 x Bronze
2023 One Show: 2 x Merit
2023 Spikes - Activation: 2 x Finalist
2023 ANDYs - Sponsorships: Finalist