R E A L E S T A T E . C O M . A U
To show realestate.com.au's range of features, we had Arnie make a small mistake that sent him on a house hunt around Australia.
The campaign received 6 million youtube views, 300,000,000 media impressions and generated an extra 110,000 visitors to realestate.com.au over the 3 months following the campaign.
After the main film launched, we released a new one every week. Each film revealed more of the story, while explaining another feature of realestate.com.au.
Before the launch film was released, we had Arnie hire an assistant over Twitter. This assistant then ‘leaked’ his boss was looking at Australian property. Press world-wide took the bait and ran with the rumour, teasing the campaign for us.
While Australia was waiting for what Arnold was going to do, we launched the main film on every major Australian TV channel at the same time. The media loved it – following Arnold's journey from start to finish.
The campaign was the most effective realestate.com.au had ever ran, but also garnered an overwhelmingly-positive response from the public.
2015 AWARD Silver - Film
2015 AWARD Bronze - Campaign
The Work Campaign Brief 2016 - In book
Bestadsontv.com Top Film Selection August 2014
Dentsu Network Creative Link 2016 - Star Award