R E A L E S T A T E . C O M . A U
Being a lifetime Arnold Schwarzenegger fan, I tried putting him in every ad.
This time it even worked.
The campaign received 6 million youtube views, 300,000,000 media impressions and generated an extra 110,000 visitors to realestate.com.au over the 3 months.
After the main film launched, we released a new one every week, showing a new feature of the site.
The media loved it, reporting on each new ad across Buzzfeed, Mashable, The Project, Pedestrian, Have you been paying attention - even global news.
The campaign was the most effective realestate.com.au had ever ran, but also garnered an overwhelmingly positive response from the public.
Most importantly, he wasn't unpleasant to meet, although he did comment on my disappointing body frame.
2015 AWARD Silver - Film
2015 AWARD Bronze - Campaign
The Work Campaign Brief 2016 - In book
Bestadsontv.com Top Film Selection August 2014
Dentsu Network Creative Link 2016 - Star Award