Realestate.com.au - Australia Lives Here
To get Australian's talking about realestate.com.au we got an Austrian onboard to make a small mistake that would send him on an excellent adventure using it.
The campaign received 6 million youtube views and 300,000,000 media impressions.
It was so well-loved the entire 45-second launch spot was aired in full on several news channels.
It was later featured on Buzzfeed, Mashable, Have You Been Paying Attention, Pedestrian, and even global news—appearing everywhere from entertainment sites to game shows.
It was later featured on Buzzfeed, Mashable, Have You Been Paying Attention, Pedestrian, and even global news—appearing everywhere from entertainment sites to game shows.
We were also thrilled our decision to make Arnie say Wagga Wagga "because it would be funny" got coverage too.
The campaign was the most effective realestate.com.au had ever ran, but also garnered an overwhelmingly positive response from the public.
Most importantly, he wasn’t unpleasant to meet—though he did comment on my disappointing body.
Fair enough, too.
2015 AWARD Silver - Film
2015 AWARD Bronze - Campaign
The Work Campaign Brief 2016 - In book
Bestadsontv.com Top Film Selection August 2014
Dentsu Network Creative Link 2016 - Star Award