Mattel Brick Shop
They might be 1:12 scale, but they’re the real deal. 1600 pieces. Genuine detail. Seven hours of meticulous assembly. So when it came time to sell the new Mattel Brick Shop models, we did what anyone would do with a real car, we listed them on carsales.com.au.
To drive the realism home, we brought in a real racing driver as our spokesperson, and shot the campaign with an actual automotive photographer, placing the resulting press ads in actual car magazines.
