MAN OF MORE WORDS
Movember’s mental health branch needed a brand positioning that encouraged men to open up and start talking. We built the strategy around the insight that being a "man of few words" is a limiting and often toxic stereotype. We flipped this on its head, challenging men to be "Men of More Words" instead. Launched across film, OOH, and print, the campaign was so successful in Australia that it was adopted to rebrand Movember’s UK and USA branches as well.
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AWARDS//
Cannes Lions Finalist - Health & Wellness
Clio Gold - Health & Wellness
Clio Finalist - Copywriting
Award Finalist - Digital, Social