Movember - Man of More Words
Being a man of few words is a common, yet toxic, male stereotype. So, when we set out to rebrand Movember’s mental health initiative, we turned that stereotype on its head. We launched the new brand positioning with a powerful film and an OOH campaign. Since then, it has been used to rebrand the UK and USA branches as well.
Cannes Lions Finalist - Health & Wellness
Clio Gold - Health & Wellness
Clio Finalist - Copywriting
Award Finalist - Digital, Social